Its maturity together with the relatively low investment level makes it a technology accessible to small companies as well. The technology to produce tire-derived moulded goods has been on the market for more than 20 years and it is thus consolidated. This rubber granulate, also known as rubber crumb, is no longer a waste but a valuable secondary raw material that, thanks to a transformation process, gives tires a new life. In this phase, rubber is separated from a tire’s other components and reduced into granulate. The journey from tires to recycled rubber moulded goods starts with waste: when a tire reaches the end of its life, it needs to be properly disposed of and this often implies going through a shredding process. The world of tire-derived moulded goods is a universe of which we have not come to know the borders yet. Talking with people around me, however, I have realized that there is little awareness of how many new products can be manufactured starting with the rubber coming out of the tire recycling process, and how broad their fields of application can be. I can’t help but smile every time because I think this is a sort of “professional distortion”: as a professional in the tire recycling business, I tend to see the world through the lenses of my work experience, noticing things that other people do not even see. Everywhere I go, I see objects made of recycled tire rubber.
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